How to Maintain and Support Your BigCommerce Store for Long-Term Success
How to Maintain and Support Your BigCommerce Store for Long-Term Success
Keep Your BigCommerce Store Performing at Its Best
Running an online store requires more than just setting it up—it demands ongoing maintenance to ensure security, performance, and customer satisfaction. In this guide, we’ll cover essential maintenance and support strategies to keep your BigCommerce store in top shape.
Regular Security Updates and Backups
1. Implement Routine Security Checks
Why It’s Important: Cybersecurity threats are always evolving. Regular security audits help protect customer data and maintain your store’s credibility.
Key Actions:
- Use SSL encryption to secure transactions
- Enable two-factor authentication (2FA) for admin access
- Regularly review user permissions and remove inactive accounts
2. Schedule Automatic Backups
Why It’s Important: Data loss can occur due to server failures, hacking, or human error. Having regular backups ensures quick recovery.
Key Actions:
- Set up automated backups via BigCommerce or third-party apps
- Store backups in multiple locations for added security
- Test your backup restore process regularly
Optimising Store Performance
3. Monitor and Improve Page Speed
Why It’s Important: Slow-loading pages can lead to higher bounce rates and lost sales. Ensuring fast load times improves user experience and SEO rankings.
Key Actions:
- Compress images to reduce load times
- Minimise unnecessary scripts and plugins
- Utilise a Content Delivery Network (CDN) for faster global performance
4. Update and Optimise Product Listings
Why It’s Important: Outdated or inaccurate product information can frustrate customers and impact sales.
Key Actions:
- Regularly update product descriptions and pricing
- Ensure product images are high-quality and optimised for SEO
- Remove out-of-stock items or offer pre-order options
Enhancing Customer Experience
5. Improve Mobile Usability
Why It’s Important: A growing number of shoppers browse and purchase on mobile devices. A seamless mobile experience is crucial for sales and engagement.
Key Actions:
- Use a responsive BigCommerce theme
- Test your store on multiple devices and screen sizes
- Optimise the checkout process for mobile users
6. Provide Excellent Customer Support
Why It’s Important: Great customer support leads to higher retention rates and positive reviews.
Key Actions:
- Use live chat and AI-powered chatbots for instant assistance
- Offer multiple support channels, including email and phone support
- Create an FAQ section to address common customer queries
SEO and Digital Marketing Maintenance
7. Conduct Regular SEO Audits
Why It’s Important: SEO is an ongoing process. Regular audits help identify and fix issues that may impact search rankings.
Key Actions:
- Use Google Search Console to monitor site health
- Update meta titles and descriptions based on keyword trends
- Remove broken links and improve internal linking
Need professional SEO maintenance? Check out our SEO and Digital Marketing services.
8. Keep Content Fresh and Relevant
Why It’s Important: Regularly updated content keeps your site engaging and improves search rankings.
Key Actions:
- Post new blog articles related to industry trends
- Refresh old blog posts with updated information
- Regularly update homepage banners and promotional content
Conclusion
Ongoing maintenance and support are essential to the success of your BigCommerce store. From security updates to performance optimisation, taking a proactive approach ensures smooth operations and long-term growth.
Looking for expert BigCommerce maintenance and support? Contact us today to keep your store running efficiently. Also, explore our portfolio to see our successful projects.
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